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Title:  Product Manager - digital focus!

We are recruiting for a new Product Manager who will drive our consumer brand awareness and engagement with our brands through digital marketing communications including web and social media. In this hybrid Digital Marketing and Product Manager role, you will manage the Product Marketing for our Optical Chains customers as well as working across our portfolios to lead our consumer digital communications.

 

Leading the Product Marketing for our Optical Chains customers, you will be the expert on our product portfolio strategy, and work to analyse and optimise this strategy for strong commercial results. You will manage the full product lifecycle, and work closely with our Customer Marketing team on relevant Go to Market strategies, materials and communications.

 

Critical to success will be:

  • Strong digital marketing experience and skills, including campaign management, website management, Google Analytics, SEO, SEM and social media
  • Excellent communication, interpersonal and stakeholder management skills
  • Proven track record in developing, managing and executing marketing plans and strategies
  • Prior experience in understanding specialist technical products (ideally within the optical industry)
  • Demonstrated skills in developing B2B and B2C marketing
  • Project management – prior quality delivery of projects in full, on time and in budget

 

We have a strong focus on developing our employees, and are committed to growing and developing the capability and careers of our employees. If this sounds like your next job, apply now or contact Elizabeth Evans from the HR team for a confidential conversation on 02 9714 4507.