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TRANSITIONS OPTICAL - Associate Marketing Manager - Key Accounts


The Associate Marketing Manager – Key Accounts is responsible for the development, management and execution of marketing programs that align the brand communication strategy with the North America key accounts (national retail, online retail, and hybrid models) strategy.  This position allows the flexibility and autonomy to apply creative thinking and problem-solving skills, coupled with the ability to directly influence the leadership team. 


Key Responsibilities of the Role

  • To actively develop and implement key accounts marketing strategies that align with major national retail and online retail in the US and Canada to build Transitions® lenses business within their distribution channels and ecommerce platforms
  • Internally communicate and champion clear messaging, strategy and processes of the channel to the North America marketing team.
  • To align with the consumer media teams  on advertising, PR, influencers and social media, and create proposals and programs that leverage this content to support key account managers in the development of presentations, meetings, education events and trade shows with key account customers;
  • Align with consumer media team and global marketing team online strategies to effectively evaluate digital marketing proposals from online retailers and establish mutually beneficial digital activations plans
  • Ensure partner programs and digital content on ecommerce platforms include Transitions brands in the main purchase journey and in keeping with Transitions brand standards
  • Develop project briefs, timelines, processes, and materials necessary to support the programs for retail and key account channel partners, including online ecommerce platforms
  • Assist in the development of strategic marketing plans that help improve consumer conversion for Transitions lenses on online retail partners’ ecommerce platforms and meet the objectives of the channel
  • Align and develop synergies with consumer, lens manufacturing, and trade channels and programs
  • Measure and report / communicate results of programs to marketing and sales departments
  • Working with agencies and outside vendors to manage projects and ensure delivery of materials that are fitting with TOI’s image and branding, and achieve expected results



Key Requirements (Education and Experience) & Skills

  • BS in marketing or related field
  • 4+ years directly related marketing experience.  Eye care company or related industry experience preferred
  • Key account marketing experience, providing marketing programs for key accounts, retail experience preferred, ecommerce experience preferred
  • Brand/category management experience working on major brands with significant A&P budgets
  • Strong interpersonal and written communication skills 
  • Strong project management experience
  • Results driven and exercise a high degree of ownership and initiative
  • Must be able to effectively and professionally represent the Transitions® lenses image to customers and suppliers, and demonstrate the ability to act independently
  • Ability to influence change within the organization
  • Must be able to work in a fast-paced environment
  • Be financially astute, aware of budgets while attaining excellent margin results against Plan.
  • Good knowledge of Microsoft Office
  • Ability to plan ahead, handle multiple projects, set priorities and drive results
  • Demonstrate creativity and innovative thinking
  • Must be able to travel up to 30% of the time, including some overnights and weekends


Good knowledge of contact management software preferred

Transversal Responsibilities

  • All employees have a responsibility to contribute to the Group’s sustainability and in doing so ensure that we can continue to fulfil our mission.
  • All business decisions and actions must serve and be in line with the Group’s sustainability goals and mission
  • An employee must abide by the legal compliance policy in the performing of his/her duties



Candidates must be eligible to work in the US without sponsorship, willing and able to take and pass background check and drug screening.

No relocation assistance is available.


Nearest Major Market: Tampa