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Position Title:

PAL Consultant

Reporting to:

Cluster Manager

Department / Function:

Sales /PAL

Business Unit:

Essilor India Pvt Ltd [EIPL]


Position Summary – Purpose and Objectives of the Role


The PAL Consultant is responsible for achieving sales objectives and growing sales volume & Value for Essilor PAL products within targeted accounts in an assigned territory. They are also ultimately responsible for growing Eye Care Professional (ECP) business and their customer’s loyalty through the delivery of Essilor products, marketing strategies, customer trainings, business growth analysis and other custom actions.   


Main Focus and Key Areas of Responsibilities

  1. Analyse/Plan/Drive and Monitor the sales of  PAL/Value added products through effective Training/Technical & Dispensing Workshops/Trouble shoots/Instrument Demos-etc
  2. Responsible for delivering the Volume/Value sales from the given set of ECPs consistently as per the regional business plans. Track sales daily and follow up
  3. Uses consultative selling approach with customers that drives sales and establishes long-term business partnership
  4. Varies professional selling approach based on segmentation, audience and ECPs’ business approach. Educates and trains the ECP’s to be proficient with dispensing Essilor branded products
  5. Ensure better product visibility and usage of right demo tools/Devices to increase penetration of high value range
  6. Keep a check on competition and take pro-active measures to distance the gap with competition
  7. Submit the working report weekly/Monthly to cluster managers and do the course correction as and when indicated


Candidate Profile

Knowledge / Experience

Divisional or BU Experience

Operated as Optometrist.

Good communication and Convincing skills and positive attitude towards sales

Basics of Computer-Excel/PPTs/Google Docs-etc


Experience / Track Record

Min1- 2 years of experience in the Optical Retail or Ophthalmic Institution.

  • Should have experience in patients/customer handling and Ophthalmic Dispensing

Industries Experience

One or more of the following:

  • Optical Retail
  • Eye Institutions
  • Eyecare/Eyewear Corporate sector

Geographical Experience

Must be familiar with local markets/Key towns

Management Experience

Not Applicable


Education / Qualification / Certification

Bachelor’s Degree in Optometry

Diploma in Optometry and Advanced fellowship programs


Proficiency in English and local language. Multilingual will be advantage.

Pre-requisites and Next Career Steps

Psychometrics/ Behavioral Traits

  • Demonstrates high energy
  • Strong ability to influence, drive change amongst ambiguity
  • Self-motivated, Goal driven and result oriented
  • Diverse and able to work well in teams and across functions
  • Willingness to travel across the market place