Title:  Product Manager

ABOUT US:
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Formed in 2018 by the combination of Essilor and Luxottica, our Company combines two centuries of innovation and human endeavour to elevate vision care and the consumer experience around it. We are home to the most loved and widely-recognized vision care and eyewear brands in the world. Our proprietary eyewear brands include Ray-Ban, Oakley, Costa, Vogue Eyewear, Persol and Oliver Peoples, complemented by over 20 prestigious licensed brands. Our advanced lens technologies include Varilux, Crizal, Eyezen, Stellest and Transitions. We offer superior shopping and patient experiences with a network of 18,000 stores including world-class retail brands like Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and GrandVision.

POSITION PURPOSE:

The Essilor of America Product Manager is responsible for developing and executing strategies and tactics to support the growth of Essilor brand(s).  They will work closely with other members of the Marketing organization as well other departments (sales, pricing, operations, supply chain, etc.) to faciliate initiatives to grow the business.  The Product Manager will serve as a key member of the Brands team.

 

PRIMARY RESPONSIBILITIES:

  • Oversee the development and execution of targeted programs and promotions, and ensure support is provided for any national consumer promotions.
  • Understand competitive offerings, market trends and how to position and differentiate Essilor’s brand(s) accordingly.
  • Align with the Global Marketing Team to integrate new product innovations and technology enhancements into the product portfolio.
  • Facilitate Channel alignment, to ensure that effective communication and growth activation plans are put in place
  • Ensure that effective collateral and demonstration tools are available to support the Sales Team in effectively positioning and detailing the brand.
  • Work with partners, analytics team and agencies to measure and report results on all programs (sales, program performance, etc.), and be able to understand the underlying reasons and drivers of sales trends.
  • Accurate forecasting of sales and product volumes to ensure Supply Chain is appropriately stocked to fulfill demand.
  • Work with internal teams to develop a comprehensive Trade Media Plan
  • Identify new and unique ways to leverage PR and Social Media
  • Championing the brand portfolio internally to make sure all functional areas of the company understand the category and integrate into their plans.
  • Leverage Market Research to gain insights from Consumers and ECP’s to ensure that the product portfolio addresses consumer needs
  • Brainstorm new and innovative growth strategies and effectively communicate recommendations to Leadership.
  • Collaboratively work with agency and outside vendors to develop customized branded content that supports and aligns with brand voice and character (social media, PR, website, CRM integration, in store collateral, etc.)
  • Ensure legal compliance with all plans, programs and initatives
  • Meticulously track and report budget
  • Travel as required to meetings, trainings, and tradeshows
  • Conduct special projects as assigned

 

EDUCATION AND QUALIFICATIONS:

  • Undergraduate degree and minimum 4 years work experience in marketing required; or graduate degree and minimum 2 years work experience in marketing required
  • Work experience in optical, healthcare or pharmaceutical industry preferred
  • Strong marketing skills, experience influencing partners a plus
  • Strong analytical skills including business case modeling and program ROI analysis
  • Excellent written and verbal communications
  • Ability to handle multiple projects, set priorities and drive results in a fast paced environment
  • PC literate including Excel, Word, PowerPoint and Outlook
  • Ability to lead and/or work in cross-functional groups
  • Ability to influence change within the organization
  • Able to travel up to 30% of the time
  • Good interpersonal skills
  • Self-motivated and possesses a strong drive for results

 


Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth