Title:  LENS MAINSTREAM PRODUCT & BRAND MANAGER - MYOPIA CONTROL & PAL 1

Direction : Global Marketing

Classification : Cadre

Location : Charenton ou Singapour

 

The Lens Mainstream Product & Brand Manager – Presbyopia & Myopia is part of the Lens Global Marketing Department and in in charge of the Global Marketing strategy, innovation, product & solution development for the EssilorLuxottica Lens Mainstream business.

The incumbent will report to the Lens Mainstream Product & Brand Director – Global Marketing and will be responsible for:

 

  • Supporting the Lens Mainstream growth across channels and networks (Retail & Wholesale, mid-tier, KAs, 2nd networks, others Group Brands, partners, private & white labels, online…)
  • Analyzing the key markets, customers and partners’ needs, sizing the market and defining the key global opportunities
  • Identifying consumers and customers’ needs to build the 3-year innovation plan for the Presbyopia and Myopia Control Categories and developing differentiated products & solutions specific to the Lens Mainstream business in collaboration with R&D, Operations, the Regions and other departments of Central Marketing
  • Exploring and developing new business opportunities across different channels.
  • Leveraging global innovation platforms across several Brands and business units throughout the world
  • Building the Lens Mainstream catalog and product assets for banners, segmenting the range and driving rationalization
  • Developing compelling B2B2C go-to-market packages to support the launch of our global portfolio. Defining concept, strong claims, storytelling and selling speech, developing communication assets (KV, videos, brochures, demo tools, training kit, technical data….)
  • Building effective relationships with the internal and external agencies/vendors to develop marketing stories and execute marketing collaterals
  • Managing the central budget at Global Marketing for Mainstream PAL/Myopia categories executions

 

The selected candidate will be working closely with the other teams of Global Marketing as well as our Regional and Local marketing counterparts, Assortment, Retail, KAs, 2nd networks and partners stakeholders, R&D, Operations, legal, finance….

The candidate is an experienced Marketing professional, demonstrating a strong business acumen, international dimension as well as high potential for development.

 

Requirements for the position

  • Master of Business Administration Degree. Business school. Engineering & marketing degree. Optometrist & marketing degree
  • 6/7 years of experience, acquired in B2B2C Marketing and/or Business role in the optical industry
  • Experience in product development and consumer understanding
  • Experience in supporting markets, sales distribution, Key account management
  • Experience in Asia is a plus
  • International experience and used to collaborate with multi located, multi-cultural teams
  • Fluent in English. French and Italian are a plus

 

 

Personal skills:

  • Innovative and entrepreneur mindset
  • Curious, open minded, strong learning abilities
  • Experience to work with technical products and interact with R&D/Operations department
  • Data analytical and problem solving skills
  • Good communication skills

 

Location: Paris or Singapore